Pillar 1: Smart Prospecting
Find the Right Retailers, Not Just Any Retailers
The Problem
Most brands waste time reaching out to retailers who will never buy—wrong category, wrong price point, wrong geography.
Our Approach
We use AI to research and filter prospects faster than any human team could: - Analyze 15+ data sources per prospect (LinkedIn, company sites, trade publications, Faire activity, etc.) - Match against your ideal customer profile (ICP) based on your best existing customers - Identify trigger events (new funding, expansion, category changes) that signal buying intent - Score prospects so you focus on high-potential opportunities first
The Outcome
Instead of reaching out to 1,000 random retailers, we help you connect with 200 high-fit prospects who actually need what you sell.
Time saved
What would take a human 30 minutes per prospect takes our system 30 seconds.
Pillar 2: Relevant Messaging
Personalization That Goes Beyond {FirstName}
The Problem
Generic templates get ignored. Basic merge fields feel robotic. True personalization doesn’t scale.
Our Approach
We don’t just insert company names—we understand context: - Cohort-based messaging: Group prospects by shared challenges (new stores opening, seasonal buying patterns, category trends) - Behavioral triggers: When someone visits your pricing page 3 times, we send a helpful message addressing common objections - Channel coordination: If a retailer discovers you on Faire but doesn’t order, we follow up via email with relevant context - Voice consistency: Every message sounds like you, not a robot
The Outcome
Prospects feel like you understand them specifically—because we do. That’s why our messages get 3-6x higher response rates.
What this looks like
“Hi {FirstName}, I see you work at {Company}. Want to check out our products?” - ff “Hi Sarah—saw you just opened your third location in Portland. We work with several boutiques expanding in the Pacific Northwest who love our net-60 terms and flexible minimums. Worth a conversation?”
Pillar 3: Right Timing
Send When Prospects Are Ready to Listen
The Problem
Even great messages fail if sent at the wrong time. Most tools just blast on a schedule.
Our Approach
We identify moments when prospects are most likely to engage: - Trigger events:Funding announcements, new store openings, hiring expansions - Seasonal patterns: Buying cycles for different retail categories (fashion vs home goods vs gift) - Behavioral signals: Website visits, Faire searches, competitor research - Multi-channel timing: Coordinate Faire messages, email follow-ups, and trade show outreach so they reinforce each other
The Outcome
Your outreach lands when prospects are actively thinking about solutions like yours—not randomly interrupting their day.
Example
A home goods retailer searches “coastal decor suppliers” on Faire → We trigger an email within 24 hours showcasing your coastal collection → If they don’t respond, we add them to a trade show follow-up list → Every touchpoint builds on the last.
Result:
You look like a sophisticated brand with a real relationship strategy, not a chaotic startup spamming the same message everywhere.
The New Reality:
Wholesale brands that win in 2025 are: - Proactive: They find retailers, not just wait to be discovered - Personalized: They understand prospect context and speak to it - Omnichannel: They coordinate Faire, email, trade shows, and direct outreach - Data-driven: They track what works and optimize constantly
VS
DIY Manual Outreach
What you get:
Authentic, personal messages - Full control
What you don’t:
Can only personalize ~10 emails/day - No time for deep research on 100+ prospects - Inconsistent follow-up - Can’t coordinate across channels
Smoothed difference:
We give you DIY-quality personalization at 100x the scale.
VS
Generic Email Tools (Apollo, Instantly, etc.)
What you get:
Email automation and tracking - Basic merge fields
What you don’t:
Real personalization (just {FirstName} {Company}) - Multi-source intelligence gathering - Multi-channel coordination - Wholesalespecific expertise (they’re built for SaaS sales)
Smoothed difference:
We’re purpose-built for wholesale brands with deep platform knowledge (Faire, trade shows, retail buying cycles).
VS
“AI Agent” Hype Tools
What you get:
Buzzwords and promises
What you don’t:
Transparency about what AI actually does - Systems thinking (they layer AI on broken processes) - Human oversight for quality - Proven results in your industry
Smoothed difference:
We’re honest about what AI can and can’t do. We build systems first, then use AI to scale them.
VS
Traditional Agencies
What you get:
Strategic thinking and hands-on service
What you don’t:
Scalability (they’re expensive and slow) - Technology leverage (they’re human-dependent) - Data and optimization (they don’t track at granular level)
Smoothed difference:
We combine agency-level strategy with technologyenabled execution.
You get both thinking and doing
Team work
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