Smoothed
Faire Outreach

100+ Faire buyers, zero contact info — $47K in reorders

A consumer goods brand with 100+ retail buyers on Faire had no way to reach them directly.

Faire Outreach

A consumer goods brand with 100+ retail buyers on Faire had no way to reach them directly.

Their Faire storefront was generating consistent wholesale orders, but they had no direct contact information for any of their buyers. Every reorder depended on buyers remembering to come back — and most didn't. Revenue was leaking through a gap they couldn't even measure.

Built a direct contact database of their Faire buyers — emails, phone numbers, purchase patterns

Launched personalized outreach outside Faire — new product announcements, reorder reminders, seasonal campaigns

Buyers came back to Faire and ordered — because they were reminded, not because they stumbled on the listing

$47K

Reorder revenue generated

112

Buyer contacts recovered

90 days

Time to results

We went from hoping buyers would come back on Faire to knowing exactly when to reach out and what to say.

Founder, consumer goods brand

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